Behind every pack of cigarettes there is a multinational, a lobbying strategy, a tax framework, and a colossal environmental footprint. This category steps out of the intimate register to help you see tobacco for what it also is: a global industry worth hundreds of billions, doing everything it can to stay in our lives.

You will discover here the Big Four of tobacco and their 2026 profits, the lobbying tactics in Brussels and at the WHO, the countries that have (almost) won their battle against tobacco (Australia, New Zealand, the United Kingdom), the reality of the European black market, the actual breakdown of tax revenue, the 4.5 trillion butts dumped into nature every year, and the little-known impact of tobacco farming on global deforestation.

Understanding the enemy is also a way to free yourself a little from its grip.